HQ of an Aspiring Author
07/22/2012 1 Comment
Dear Sirs and Madams,
We here at DBCOX would like to thank you for considering us as a blog on which to advertise. You have requested a proposal as to how our businesses intersect, and how we can benefit you. I hope you will not be disappointed. Read more of this post
07/20/2012 Leave a comment
This week’s lesson is on monetizing a blog; that is, making money with the blog. Does not sound easy.
Before pretty much any means of making money makes sense, there must be a pretty significant reader base. Whether that is to see ads and click through them, or to buy merchandise, or what have you. Read more of this post
07/08/2012 Leave a comment
What should he do with his Stuffed Keeley Krackerz?
Have you been wondering what to do with those new Stuffed Keeley Krackerz you’ve been seeing on the shelves? Not sure which flavor is for you? Afraid you’ll buy them all? These questions and more tackled in our latest segment:
Number 10… The pictures look so good!
Number 9… Locally made in Syracuse!
Number 8… Organic ingredients: we worried about it so that you don’t have to!
Number 7… Not confiscated by TSA when your bag gets searched, unlike that pesky water.
And it’s a slam dunk! Delicious!
Number 6… The fillings were democratically chosen on our website! Want a new flavor? Go vote for it!
Number 5… One dollar from each sale goes back to the Syracuse University Sports Program! Go Orange!Number 4… Individually packaged so there’s no fighting over sharing!
Number 3… A flavor for everyone in the family! Mixed flavor boxes so that there’s something for everyone as well!
Number 2… Yes, there’s peanut butter.
Number 1… Also, chocolate.
So go out and try some, there’s sure to be something you’ll like! If not, go here to vote for more! New flavors coming out all the time!
07/08/2012 1 Comment
Our CEO and Founder, Sean Keeley
Greetings, Keeley Krackerz friends and families.
First, to our team, I want to thank you for working hard these recent weeks to get ahead of schedule on cracker production, so that the holiday does not interrupt the community’s ability to enjoy our delicious products. Know that your efforts have been noticed and have paid off, and we are where we wanted to be.
Second, to the community, a reminder that we will be closed for business for an extended 4th of July weekend. Family is important for us at Keeley Krackerz. I know my family plans to enjoy the time we will have together because of this holiday, and I hope yours does too. But democracy is also important to us, from our line of democratically-elected Stuffed Keeley Krackerz fillings to our democratically elected dress code. That makes this holiday off of special significance for us, and we hope you will indulge us as we enjoy the time off. We will be closed from the 4th to the 8th, and will be back at it Monday the 9th.
If you found this message while trying to contact us during this period, know that we will be back available for you soon! But hopefully this has not happened. We pushed to get a solid supply of Keeley Krackerz out to all of our local distributors, and this should last well through the weekend.
We look forward to being here as your hard-working, family-centered cracker company in the weeks and years to come. Thank you.
07/08/2012 Leave a comment
Hi all,
This week’s assignment is about blogging for a business or organization. We’re having a little fun with Keeley Krackerz, Professor Keeley’s delicious new fictional product. The part I am having fun thinking of are properties of the fake product, since I can basically say whatever. Not always so with a real product. Keeley Krackerz are, quote, “Ritz-like crackers that [are] geared towards families.” For the rest it is up to me.
There are two posts to do. One is a fun post, not directly promotion. So just the sort of post you would put up to show people you are still there, living a life, being human, not directly trying to sell the product, but instead part of being a brand, a blog, and a person. As a small, local business (Keeley Krackerz is now a small, local business… see what I did there?), showing this side of the business would be a constant, conscious effort. Which would hopefully be effortless. However, this might be the harder one to write for a fake business. I think I will go with a Happy 4th of July post, to show the company taking time off and enjoying the holiday, and wishing everyone a similar experience.
The second post to do is a “Product in Action” post, something that can be a pillar of the site, but which is meanwhile promotional. This is a post about the crackers. Krackerz. For this, I led by thinking about the pictures I could do with it. I found I had some new Ritz Crackerfuls around, and would like to thank them for some inspiration. So the new product is Stuffed Keeley Krackerz. I was thinking a top-ten list of reasons to eat these crackers (krackerz), which can include facts about the product (fake as those facts are), as well as promote the business in general, like it’s small, local business-ness.
Meanwhile, my 4th of July week has been crazy, so this is all due within an hour! So watch me write! Actually, you can’t, but it’s all gonna happen pretty quick here. Hmmm, not something you normally tell the professor. Right! This was all done days ago, Professor Keeley! We would never procrastinate at Keeley Krackerz!
Click on the image to read all my posts, and the great conversations they spawned!
DBCII 