Today’s Assignment: Business Blogging

07/08/2012 Leave a comment

Hi all,

This week’s assignment is about blogging for a business or organization. We’re having a little fun with Keeley Krackerz, Professor Keeley’s delicious new fictional product. The part I am having fun thinking of are properties of the fake product, since I can basically say whatever. Not always so with a real product. Keeley Krackerz are, quote, “Ritz-like crackers that [are] geared towards families.” For the rest it is up to me.

There are two posts to do. One is a fun post, not directly promotion. So just the sort of post you would put up to show people you are still there, living a life, being human, not directly trying to sell the product, but instead part of being a brand, a blog, and a person. As a small, local business (Keeley Krackerz is now a small, local business… see what I did there?), showing this side of the business would be a constant, conscious effort. Which would hopefully be effortless. However, this might be the harder one to write for a fake business. I think I will go with a Happy 4th of July post, to show the company taking time off and enjoying the holiday, and wishing everyone a similar experience.

The second post to do is a “Product in Action” post, something that can be a pillar of the site, but which is meanwhile promotional. This is a post about the crackers. Krackerz. For this, I led by thinking about the pictures I could do with it. I found I had some new Ritz Crackerfuls around, and would like to thank them for some inspiration. So the new product is Stuffed Keeley Krackerz. I was thinking a top-ten list of reasons to eat these crackers (krackerz), which can include facts about the product (fake as those facts are), as well as promote the business in general, like it’s small, local business-ness.

Meanwhile, my 4th of July week has been crazy, so this is all due within an hour! So watch me write! Actually, you can’t, but it’s all gonna happen pretty quick here. Hmmm, not something you normally tell the professor. Right! This was all done days ago, Professor Keeley! We would never procrastinate at Keeley Krackerz!

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My Interview!

06/28/2012 1 Comment

Wondering if I was interviewed? I was! Check out my response here!

coponova's avatarCopoNova

Assignment:

This week’s assignment is twofold. It will showcase a learning of one of the visual mediums above and also give you a chance to check out what your fellow classmates are doing and find out more about them and their blog.


Once you get in touch, I’d like you to conduct an interview with the blogger you are reaching out to. The interview should involve one of the visual tools noted above. Some examples include…

  • You email them questions, they answer in video form.
  • You host a podcast with fellow blogger.
  • You email questions, receive written answers and photos provided of the blogger along with images of their blog that are put into a slideshow.
  • You host a live stream that the other blogger joins you on.

    • Be creative. So long as you incorporate one of these methods into the process, the assignment will have been fulfilled. If you…

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Interview with a Blogger

06/23/2012 Leave a comment

This week, I interviewed a fellow blogger, Pamela Espinosa de los Monteros (check her out at Blog Thing). I tried not to ask questions that she has already answered on her blog, so you should check it out!

Interview

I found the book she mentioned, check it out here.

Her discussion of formatting has me thinking a lot about my own formatting, which I have been fighting with and am still not happy with. More on that later.

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Growing (My) Blogging Community

06/16/2012 1 Comment

This week in my course, we are thinking and learning about growing a blogging community. After all, a blog with no readership is really more like a diary. And I don’t keep a diary. I do keep an iPhone notes app full of ideas – this is where I really intersect with the idea of blogging. A lot of my ideas are short thoughts, odd takes on the world or what-ifs. When asked if I have a blog – when I tell people I think of myself as a writer – I think of this sort of content. But I also think of blogging a whole story. Read more of this post

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Building Sample Content

06/08/2012 Leave a comment

This week we are looking at what sorts of content blogs regularly post. Which means this is also prep for building our own content.

So three approaches:

  • First, one built on existing content. A newsflash: Amelia Earhart possible crash site found. Taking the angle of being an Amelia Earhart blog, break the news.
  • Second, a list post, listing something like a top ten, which is what I plan on doing. This can be on any topic. More on my topic in a second.
  • Third, a link post, giving connections to other information on the subject. This should be on the same topic as the last one, to approach the topic from a couple of angles.

I was thinking about “writing” as my topic, but my initial look shows that directly blogging fiction is somewhat rare, and will take some deeper digging on my part. Sadly, the people who have so far found this blog seem to have found it from the writing angle as well (liking what I have seen so far at The Literary Man). But I just don’t feel like the subject matter expert there yet.

However, I was just at the Art of Video Games exhibit at the Smithsonian, and I think I could create some good content around video games. So expect to see these posts coming up here in the next couple of days!

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