Happy 4th of July from Keeley Krackerz

07/08/2012 1 Comment

Our Ceo

Our CEO and Founder, Sean Keeley

A Message from our CEO:

Greetings, Keeley Krackerz friends and families.

First, to our team, I want to thank you for working hard these recent weeks to get ahead of schedule on cracker production, so that the holiday does not interrupt the community’s ability to enjoy our delicious products. Know that your efforts have been noticed and have paid off, and we are where we wanted to be.

Second, to the community, a reminder that we will be closed for business for an extended 4th of July weekend. Family is important for us at Keeley Krackerz. I know my family plans to enjoy the time we will have together because of this holiday, and I hope yours does too. But democracy is also important to us, from our line of democratically-elected Stuffed Keeley Krackerz fillings to our democratically elected dress code. That makes this holiday off of special significance for us, and we hope you will indulge us as we enjoy the time off. We will be closed from the 4th to the 8th, and will be back at it Monday the 9th.

If you found this message while trying to contact us during this period, know that we will be back available for you soon! But hopefully this has not happened. We pushed to get a solid supply of Keeley Krackerz out to all of our local distributors, and this should last well through the weekend.

We look forward to being here as your hard-working, family-centered cracker company in the weeks and years to come. Thank you.

Sean Keeley

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Today’s Assignment: Business Blogging

07/08/2012 Leave a comment

Hi all,

This week’s assignment is about blogging for a business or organization. We’re having a little fun with Keeley Krackerz, Professor Keeley’s delicious new fictional product. The part I am having fun thinking of are properties of the fake product, since I can basically say whatever. Not always so with a real product. Keeley Krackerz are, quote, “Ritz-like crackers that [are] geared towards families.” For the rest it is up to me.

There are two posts to do. One is a fun post, not directly promotion. So just the sort of post you would put up to show people you are still there, living a life, being human, not directly trying to sell the product, but instead part of being a brand, a blog, and a person. As a small, local business (Keeley Krackerz is now a small, local business… see what I did there?), showing this side of the business would be a constant, conscious effort. Which would hopefully be effortless. However, this might be the harder one to write for a fake business. I think I will go with a Happy 4th of July post, to show the company taking time off and enjoying the holiday, and wishing everyone a similar experience.

The second post to do is a “Product in Action” post, something that can be a pillar of the site, but which is meanwhile promotional. This is a post about the crackers. Krackerz. For this, I led by thinking about the pictures I could do with it. I found I had some new Ritz Crackerfuls around, and would like to thank them for some inspiration. So the new product is Stuffed Keeley Krackerz. I was thinking a top-ten list of reasons to eat these crackers (krackerz), which can include facts about the product (fake as those facts are), as well as promote the business in general, like it’s small, local business-ness.

Meanwhile, my 4th of July week has been crazy, so this is all due within an hour! So watch me write! Actually, you can’t, but it’s all gonna happen pretty quick here. Hmmm, not something you normally tell the professor. Right! This was all done days ago, Professor Keeley! We would never procrastinate at Keeley Krackerz!

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Building Sample Content

06/08/2012 Leave a comment

This week we are looking at what sorts of content blogs regularly post. Which means this is also prep for building our own content.

So three approaches:

  • First, one built on existing content. A newsflash: Amelia Earhart possible crash site found. Taking the angle of being an Amelia Earhart blog, break the news.
  • Second, a list post, listing something like a top ten, which is what I plan on doing. This can be on any topic. More on my topic in a second.
  • Third, a link post, giving connections to other information on the subject. This should be on the same topic as the last one, to approach the topic from a couple of angles.

I was thinking about “writing” as my topic, but my initial look shows that directly blogging fiction is somewhat rare, and will take some deeper digging on my part. Sadly, the people who have so far found this blog seem to have found it from the writing angle as well (liking what I have seen so far at The Literary Man). But I just don’t feel like the subject matter expert there yet.

However, I was just at the Art of Video Games exhibit at the Smithsonian, and I think I could create some good content around video games. So expect to see these posts coming up here in the next couple of days!

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