Happy 4th of July from Keeley Krackerz

07/08/2012 1 Comment

Our Ceo

Our CEO and Founder, Sean Keeley

A Message from our CEO:

Greetings, Keeley Krackerz friends and families.

First, to our team, I want to thank you for working hard these recent weeks to get ahead of schedule on cracker production, so that the holiday does not interrupt the community’s ability to enjoy our delicious products. Know that your efforts have been noticed and have paid off, and we are where we wanted to be.

Second, to the community, a reminder that we will be closed for business for an extended 4th of July weekend. Family is important for us at Keeley Krackerz. I know my family plans to enjoy the time we will have together because of this holiday, and I hope yours does too. But democracy is also important to us, from our line of democratically-elected Stuffed Keeley Krackerz fillings to our democratically elected dress code. That makes this holiday off of special significance for us, and we hope you will indulge us as we enjoy the time off. We will be closed from the 4th to the 8th, and will be back at it Monday the 9th.

If you found this message while trying to contact us during this period, know that we will be back available for you soon! But hopefully this has not happened. We pushed to get a solid supply of Keeley Krackerz out to all of our local distributors, and this should last well through the weekend.

We look forward to being here as your hard-working, family-centered cracker company in the weeks and years to come. Thank you.

Sean Keeley

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Today’s Assignment: Business Blogging

07/08/2012 Leave a comment

Hi all,

This week’s assignment is about blogging for a business or organization. We’re having a little fun with Keeley Krackerz, Professor Keeley’s delicious new fictional product. The part I am having fun thinking of are properties of the fake product, since I can basically say whatever. Not always so with a real product. Keeley Krackerz are, quote, “Ritz-like crackers that [are] geared towards families.” For the rest it is up to me.

There are two posts to do. One is a fun post, not directly promotion. So just the sort of post you would put up to show people you are still there, living a life, being human, not directly trying to sell the product, but instead part of being a brand, a blog, and a person. As a small, local business (Keeley Krackerz is now a small, local business… see what I did there?), showing this side of the business would be a constant, conscious effort. Which would hopefully be effortless. However, this might be the harder one to write for a fake business. I think I will go with a Happy 4th of July post, to show the company taking time off and enjoying the holiday, and wishing everyone a similar experience.

The second post to do is a “Product in Action” post, something that can be a pillar of the site, but which is meanwhile promotional. This is a post about the crackers. Krackerz. For this, I led by thinking about the pictures I could do with it. I found I had some new Ritz Crackerfuls around, and would like to thank them for some inspiration. So the new product is Stuffed Keeley Krackerz. I was thinking a top-ten list of reasons to eat these crackers (krackerz), which can include facts about the product (fake as those facts are), as well as promote the business in general, like it’s small, local business-ness.

Meanwhile, my 4th of July week has been crazy, so this is all due within an hour! So watch me write! Actually, you can’t, but it’s all gonna happen pretty quick here. Hmmm, not something you normally tell the professor. Right! This was all done days ago, Professor Keeley! We would never procrastinate at Keeley Krackerz!

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Speaking of Crisis Blogging…

07/02/2012 Leave a comment

I signed up for Twitter last night to try that out, and found myself looking at a blogging (micro-blogging) crisis going on at the time. Check out this article for a full scoop. And yes, it looks like The Illusive Man got in on the mix.

I feel like I could say more, but that would basically be repeating the good work that is already in the article above.

How is this usually handled in blogging? I don’t want to rehash something someone else has written, or steal their visuals, which I feel like is much of what I could accomplish. The tweets I saw even show up in the article. So… yeah. Read and enjoy.

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Recall on Syracreamsicle

06/30/2012 Leave a comment

Hello Salt City Ice Cream fans! My name is David, and I am the new blogger for your favorite Ice Cream. However, just because I am new, does not mean that this is a prank they are pulling on me here in the office. The news I have to give is quite serious.

It has come to our attention that some of our Syracreamsicle Orange Ice Cream may be infected with salmonella. If you have purchased a pint of Syracreamsicle recently, you should return it to the store for a full refund. This is the only flavor of ice cream that may have any problems.

We are taking this issue very seriously. If you have any concerns, please contact us at 315-555-1337, or customerservice@saltcityicecream.com. Also, check for the latest news in this case here at saltcityicecream.com. We are not sure where in our process this could have happened, and the recall will help us identify a source, if any, and to make all changes necessary to ensure this does not happen again.

So how do you know if you have salmonella poisoning? Check out these helpful answers on WebMD. If you believe you have eaten contaminated ice cream, please take all necessary actions. However, we believe our recall efforts should avoid any public exposure. Thank you for your continuing business, and rest assured we are doing everything we can to make sure this never happens again.

(Disclaimer: This is part of an assignment about Crisis Blogging. The blog and its author make no actual claims about being a blog dedicated to Salt City Ice Cream, which hopefully is not a real company so that we’re not messing with anyone’s life! If this were a real emergency, please check the CDC, which has information on outbreaks like salmonella or the Zombie Apocalypse. The unfortunate side of this all is I have not landed a job as a professional blogger…)

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Interview with a Blogger

06/23/2012 Leave a comment

This week, I interviewed a fellow blogger, Pamela Espinosa de los Monteros (check her out at Blog Thing). I tried not to ask questions that she has already answered on her blog, so you should check it out!

Interview

I found the book she mentioned, check it out here.

Her discussion of formatting has me thinking a lot about my own formatting, which I have been fighting with and am still not happy with. More on that later.

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